Onitsuka Tiger - Made of Japan

It takes a nation of millions to build this shoe. Sweet stop motion animation for Onitsuka Tiger. Commissioned by Amsterdam Worldwide, Circus produced this teaser clip to support the new campaign which included a giant shoe made up of strictly Japanese toys. Used on instore displays and Playstation portables. Shot and animated entirely in-house.

The animation was selected as finalist for the Golden Award in Montreux and eventually took third place.

Credits

Client: Onitsuka Tiger
Agency: Amsterdam Worldwide
Producer: Miranda Kendrick
Executive Producer: Circus Family
Creatives: Al Kelly / Andrew Watson / Erik Holmdahl / Mark Chalmers
Director: Wouter Westen / Circus Family
Camera: Peejee Doorduin / Circus Family
Edit: Peejee Doorduin / Circus Family
Post-production: Maurits Venekamp / Circus Family